Details are the Difference

We're Pempsell Design. A niche UI/UX firm that specializes in delivering customer-centric and data-driven design solutions. With a strong focus on the healthcare, cloud and financial spaces, we act as a strategic partner to align business and end-user priorities yielding impactful digital experiences.

A Focus On the User

We utilize deep domain experience to transform the usability of software platforms and systems. With a focus on the healthcare, financial, cloud, and embedded sectors, we're able to make decisions and progress quickly as we know what works and what doesn't. Our designs often form standards across applications enabling rapid rollout and improved user satisfaction.

1. Proposal

We collaboratively work to identify the intended outcome of the project, the timeline, and then clearly lay out the steps and deliverables needed to achieve our client's goals.

2. Research

Utilizing user research studies, journey maps, and interactive tools; we work as an advocate for end-users; helping our clients avoid costly mistakes throughout the project lifecycle.

3. Design

We deliver design that goes beyond aesthetics. Employing an iterative framework, our difference is aligning the needs of users with your business objectives.

4. Execution

Our front-end team can perform a variety of roles including management, development, and oversight. We utilize standard frameworks to rapidly deliver cross-platform user experiences.

We take pride in collaboration. Our process enables seamless integration with existing teams.

How We Partner With You

We're passionate about taking complex, interactive solutions and making them simple and enjoyable to use.

  • Strategy

    Strong solutions start with sound strategies. Strategies which enable our clients to optimize operational efficiency, save time, and boost user engagement. We work to uncover the business environment and recommend approaches that deliver the greatest impact and value.

  • Design & UX

    We set a roadmap and quickly iterate multiple design approaches using industry best practices. We then make designs come to life using tools like SketchFlow and Axure so we can put them in front of real users - gaining valuable feedback - before a development investment is made.

  • Web Application Design

    Leveraging well established frameworks and tools, we're able to craft responsive designs that optimize the end-user experience across desktops, tablets, and mobile. We believe that all users should be able to experience our client's applications and that's why we're well-versed in Section 508, WCAG, and other accessibility standards.

  • Mobile Design

    It's no secret that users are on mobile. With deep knowledge of native and hybrid development methodologies, we deliver intuitive and forward-thinking cross-platform mobile experiences. We also work with our clients to maximize mobile engagement through push messaging strategy, augmented reality, and voice-enabled technologies.

  • Front-end Development

    Do you have a great development team but need a bit of help on the front-end? We can recommend tools and technologies to ease the burden of implementing scaleable interfaces. Our team can also work directly with your existing back-end developers to offer front-end-as-a-service.

  • User Advocacy & User Research

    If your solution takes too long to load, burdens the user with unnecessary inputs, or is simply too feature-heavy; people won’t wait. They'll find something else. We empower our clients to deliver highly functional experiences by integrating user research and advocacy into the decision-making process.

Since our founding in 2009, we've helped hundreds of clients deliver innovative digital experiences across web, mobile, and embedded devices.

Please contact us to request a complete client list and case studies.

Let's Discuss Your Project

Pempsell Design
PO Box 365
Cheektowaga, NY 14225

+1 (716) 445-2893